The annual report on the value of the world’s top brand names is dominated by tech companies.
US telco giant Verizon is now the world’s most valuable telecoms brand, currently worth US$53.5 billion, following its acquisition last February of Vodafone’s 45% indirect interest in its Wireless subsidiary, according to a newly published report.
Perth-based national ISP iiNet has renewed its sponsorship of Big Bash cricket team the Sydney Sixers with a three-year principal partner deal, lauding the branding and sales benefits of sports sponsorship.
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