Displaying items by tag: Brands

The continuing loyalty of New Zealanders to a particular brand is seemingly dependent on their online experiences, and the country's telecoms providers have fared poorly in this area in the eyes of their customers, according to a newly published survey  by SAP.

Apple has been shunted to second behind Google in the rankings for the top 100 most valuable brands in the world this year released on Wednesday by WPP and Milward Brown.

Cloud-based customer service software provider Freshdesk – a company backed by Google Capital – has acquired Airwoot, a start-up that uses machine learning to help brands deliver high-speed customer service on social media.