Displaying items by tag: Behaviour

Behavioural advertising may not be as effective as it has been made out to be, with a study in the US finding that publishers only get 4% more for an ad impression that has a cookie enabled, compared to one that has none.

Published in Strategy

From trolling, to threats of physical violence, to sexual abuse, the number of men and women falling victim to online harassment continues sadly rising.

Published in Home Tech

Social commerce has been unveiled as the new frontier for business, as PayPal’s new mCommerce Index "uncovers a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions".

Published in Mobility
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