Data insights and programmatic media company, Pureprofile, is acquiring Cohort, an Australian company delivering lead generation solutions for advertisers and publishers in Australia, the UK and the US.
Machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate about US$42 billion in annual advertising spend by 2021, up from an estimated US$3.5 billion this year.
Listed Australian online and mobile marketing solutions provider, Tech Mpire, has inked an agreement with Silicon Valley advertising technology company Track Revenue to offer use of Track Revenue software to its network of affiliates.
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