Displaying items by tag: Advertising

Friday, 23 September 2016 02:55

Pureprofile paying $18 million to acquire Cohort

Data insights and programmatic media company, Pureprofile, is acquiring Cohort, an Australian company delivering lead generation solutions for advertisers and publishers in Australia, the UK and the US.

Published in Strategy
Wednesday, 07 September 2016 00:49

Machine learning drives RTB advertising spend to US$42b

Machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate about US$42 billion in annual advertising spend by 2021, up from an estimated US$3.5 billion this year.

Published in Strategy
Tuesday, 19 July 2016 11:32

Tech Mpire seals deal with Track Revenue

Listed Australian online and mobile marketing solutions provider, Tech Mpire, has inked an agreement with Silicon Valley advertising technology company Track Revenue to offer use of Track Revenue software to its network of affiliates.

Published in Deals



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