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Displaying items by tag: Advertising

In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning the unique patterns of his irises. Today multimedia cellphones and a new cellphone location technology promise to deliver similar personalisation to advertisers.
Published in Cornered!
Vodafone Australia last month announced free advertiser-funded mobile content predicting that, "in three to five years, mobile content and possibly even mobile calls will be heavily subsidised by advertisers." In Europe Blyk is already pioneering these, and expanding rapidly.
Published in Cornered!
With Microsoft offering to buy Yahoo! and now News Ltd rumoured to be mounting a rival offer, a ranking of sites by display ads viewed, in the US, gives an interesting picture of how one or other of these combinations would dominate the market, leaving Google way behind.
Published in Home Tech

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