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How comfortable would you be knowing that, in the future, the advertising you see through your TV, PC, PDA, mobile phone, iPod or DVD player were customised to YOU?
Published in Home Tech
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning the unique patterns of his irises. Today multimedia cellphones and a new cellphone location technology promise to deliver similar personalisation to advertisers.
Published in Cornered!
Vodafone Australia last month announced free advertiser-funded mobile content predicting that, "in three to five years, mobile content and possibly even mobile calls will be heavily subsidised by advertisers." In Europe Blyk is already pioneering these, and expanding rapidly.
Published in Cornered!

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