ANALYSIS Is the iPhone that Optus is selling in any way different from the one that Telstra, or for that matter Vodafone, is putting on sale? One doubts there is any deviation in the models, all being designed in Cupertino and manufactured in China.

Optus has launched its new commercial directed by American actor and director Cuba Gooding Jr, which stars Australian actors selected by the Oscar-winning star.

Telecommunications companies have been increasingly moving into the digital entertainment business, with 21% of video and music streaming subscribers now accessing services as part of a packaged Internet or mobile plan, accordng to a newly published report.