The big US online accounting software provider Intuit, which entered the Australian market in its own right just over one year ago, has launched a set of new developer tools which it says will open up global access to a cloud-based small business market for Aussie developers.
In a marked heating up of the battle currently being waged between small business accounting software providers MYOB and Xero, MYOB chief Tim Reed has questioned Xero’s latest numbers and planted a stake in the ground when it comes to any claim by his Kiwi upstart rival to market leadership.
The major new player in the Australian accounting software market, giant US firm Intuit – makers of Quickbooks - has upped the ante in its quest for marketshare and customer acquisition, with a direct hit on competitor Xero.
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