Sunday, 22 July 2018 21:04

VIDEO: Moleskine brings Nintendo's Mario imagery to life on paper


If you're a fan of 8-bit Mario and want your Moleskine notepads to reflect that, your wish has been granted – except that Moleskin's site is down!

Ok, so there's either an insane amount of love for Mario featuring on Moleskine's notebooks that the site has been taken down by fan love, or hackers have played havoc with Moleskin's website, or something else has happened.

Whatever it is, I'm unable to load up the Moleskin site has I type, with an error "503" appearing as you can see in a screenshot below. I also saw a notice that there was something wrong with Moleskine's certificate, suggesting that someone may be trying to hack into the site.

However, Moleskine surely won't let the situation be error-ridden for long, so if you still see an error message when trying to visit the Moleskin site or visit the specific Mario Moleskin order page here, try again later.

So what's all the Nintendo Moleskine Mario news in more detail, from the console gaming wizards at Nintendo itself?

Well, Nintendo proudly boasts that "Mario has delighted generations of fans for decades by embodying the spirit of a true hero who never gives up", although it may well be that a few Moleskine site visitors give up temporarily until the site is fixed.

In any case, Nintendo tells us that Moleskine is celebrating "this iconic character with a new Limited Edition series of notebooks".

You see, "the vibrant and colourful world of Super Mario has also been captured on paper in a whimsical video using hand-crafted drawings and stop-motion animation where pixels transform into a Mario made up of Moleskine notebooks", in what is obviously a great licensing decision by Moleskine and no doubt a great money maker for Nintendo.

Indeed, the company states it is "a newstalgic mixture of contemporary technology and timeless paper".

We're then informed "it is somewhat fitting that Moleskine and Mario’s paths have crossed. Notebooks are where ideas are born, and Mario was born of an idea".

"Classic and simple story telling gave birth to one of the most successful and beloved characters in the history of video games", with Nintendo needlessly reminding us that "Mario continues to be one of the most popular characters despite the plethora of characters who have been introduced since he first came on the scene".

The article continues below, but first, here's Nintendo's Moleskine video to enjoy:

Yes, as you can see from the video above, the Moleskine collection "is a nod to the original Super Mario Bros. video game".

"Two pocket-sized notebooks reproduce the physical elements of the game: the cartridge which showcases a replica of the original label and the nostalgic and instantly recognisable Game Boy™ with its simple and easy to use buttons and original imagery.

"The two larger notebooks capture the screens of the early gameplay: one with a sky-blue background and the other with a black background featuring controller details (the highlighted buttons are those that make Mario jump)".

Of course, there's no futuristic animated colour e-ink paper at play here, just a clever ad, the papers are surely just imprinted with Mario imagery, but a closer look via the new Nintendo section of the Moleskine site is, at least at time of publication, still not possible. 

That said, Nintendo does provide some illumination on what to expect, stating: "with lined pages, a ribbon bookmark and the signature silhouette with rounded corners, the Super Mario Limited Edition notebooks serve as gifts to others and to oneself, to fill with stories and ideas, inspired notions and silly thoughts, for Mario aficionados the world over".

So, there you have it. Three images are below – two from Nintendo and Moleskine, showing the covers of the notepads, including an iPhone cover, as well as the Error 503 page I've received while trying to log in.



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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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