Foxtel subsidiary and Australian SVOD service Presto is bringing a big gun to advertise its new service via a flashy new TV commercial featuring a gold-coloured Samsung Galaxy tablet.
The ad’s sharp shooter is ‘Hollywood superstar’ and British-born but ‘adopted Aussie’ Naomi Watts, who is now the face of Presto - at least for the duration of this nationally televised ad campaign, which starts on Thursday 3 September, and which can be seen in the embedded YouTube video below.
As you may have already guessed, the campaign is entitled ‘Demand More’, which sees Watts playfully embracing what Presto says is ‘the more ‘demanding’ side of her personality playing an over-the-top version of herself. ‘
As displayed in the TV spot, and as described in Presto’s media release, ‘Watts’ uncharacteristic behaviour is incredibly demanding, with requests for personalised jet-planes, an entourage, a choir and even a wolf instead of a dog, and is all performed without a fuss by the award-winning actor.’
Presumably because Naomi Watts spends a lot of time in the US, and despite the TV ad decrying American sizzle but no sausage, the TV commercial wasn’t filmed in any Australian airport, but instead was filmed in New York, by ‘world-class director Jeff Low’, with Ben Watts, Naomi’s brother, a professional photographer that ‘captured photography of the actress,’ also being part of the behind-the-scenes production.
Presto promises its electric high-energy campaign with plenty of Watts ‘will be seen across TV, print, social and digital as Presto ramps up its marketing efforts to coincide with the launch of new programming and service innovations.’
We’re also told ‘the adopted Australian actor was thrilled to be involved in Presto’s Demand More campaign’ and stated: “Celebrities are often accused of having high demands. It was fun to play this arch character in a tongue and cheek way.
“Presto is all about demanding more from your experience and given the sheer amount of entertainment on offer these days, I love that we can now demand what we want to watch and when. I am certainly demanding about the TV shows I watch, so Presto more than works for me.”
Naomi also covertly refers to Netflix in the commercial by noting American streaming services with plenty of ‘sizzle’ but no sausage, although why Presto didn’t go with the meatier-sounding steak comparison instead of the more limp-sounding sausage selection isn’t known.
Interim but still not yet actual Presto CEO, Shaun James, noted his excitement at Watts’ participation and said: “The team loved working with Naomi and they had a lot of fun together. Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. We hope it will be entertaining for Australians to see her in this tongue and cheek role.
“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies. Australians really can be more demanding with their Presto on demand service.”
You can see the TV commercial below. Presto has 30 day trials available for anyone who hasn’t already taken Presto up on a free trial offer.