Twitter's new Audio Card allows podcasts, music and other audio content tweeted by selected partners to be played within the Twitter app for iOS or Android.
Once the content starts playing, the app can be used as normal without interrupting the audio.
The first streaming provider to use the feature is SoundCloud, and a variety of content is coming from its partners.
National Film and Sound Archive CEO Michael Loebenstein said “We’re excited to be part of the global launch of Twitter’s new tool for sharing audio files.
"As Australia's 'living archive' we are the custodians of the nation's audio-visual heritage, and we firmly believe in the potential of digital tools such as Twitter to reach a wide and varied audience.
"It's fantastic that everyone can get to discover our huge sound collection – which ranges from Australia's earliest surviving recording 'The Hen Convention', to the latest tracks by local stars and independent bands - with a simple tweet."
Other launch participants include Cricket Australia, SBS's The World Game, Guy Sebastian, BBC World Service, and The Washington Post.
According to a Twitter spokesperson, the Audio Card is still in the early stages of testing, but the plan is to make it available to additional partners and content creators.
The company will use @TwitterMusic to issue updates about the accounts using the Audio Card.
There is no indication that it will be offered to all Twitter users that happen have audio content to share.