The company has only released selected figures from the report, but it seems there are almost 70 million Internet-enabled devices in Australian homes, but nearly 19 million aren't connected. It's easier to understand why that happens with some categories of device than others.
For example, 30% of Internet-enabled TVs aren't online. Is that because this almost one-third of people are buying a feature they don't really want (ie, it's becoming a standard feature on all but the cheapest models), or is it simply too difficult or too costly to add the TV to the home network? The latter could well be the case. Few homes have extensive Ethernet cabling, Wi-Fi adaptor aren't exactly cheap (typically around $100), and HomePlug AV adaptors are usually even more expensive if you're not already using them and therefore need to buy a pair to connect the TV.
But the return is relatively significant. Not only can you usually stream content stored on other devices (eg, a PC) as well as gaining access to a variety of Internet services including catch-up TV sites such as iView.
It should come as little surprise that less than 4% of Blu-ray players are online, as consumers haven't exactly taken BD-Live (the interactive, online part of the Blu-ray standard) to their hearts, although some newer Blu-ray players also provide most, if not all, of the online feature of an Internet -enabled TV.
What about game consoles? See page 2.
Another is that the message about using consoles to access online content hasn't got through. Or maybe it's the connectivity issue again: the Wi-FI adaptor for the Xbox 360 is relatively pricey, for example.