Under the deal, Chromecast — Google’s media streaming device that plugs into the HDMI port on a TV and connects to a smartphone via Wi-Fi — allows viewers using Freeview FV to select and stream live movies, sporting events and TV shows as well as catch-up content from their mobile devices onto their TV screens without the need of any form of aerial.
Christopher Stenhouse, chief executive of Switch Media, said the Chromecast capability on Freeview FV allows a viewer coming home from work on the train, for example, to transition from watching their favourite programme via the Freeview app on their smartphone to continuing to view it on the much larger TV screen.
“It’s a continuous transition from the small screen of their digital device to get that larger screen viewing experience or simply the convenience and comfort of watching at home, without missing a moment of the action.
According to Stenhouse, Australians have an insatiable appetite for all forms of television, as reflected by the daily free-to-air ratings.
“”The Freeview FV app with the addition of Chromecast is going to make life easier for a lot of people, allowing them to time-shift and manage their leisure time much more effectively.”
Liz Ross, chief executive, Freeview Australia, said: “For the first time globally, an FTA industry has united to create and deliver a powerful consumer experience. Freeview FV will deliver fantastic choice and convenience in one place, it is simple and-easy to-use, and it will meet the needs of audiences wherever they may be.”