Wednesday, 14 June 2017 02:25

Switch Media, Freeview deal on Google’s Chromecast


Content streaming service Switch Media has updated Freeview’s FV TV streaming app with the addition of Chromecast functionality for both the Android and iOS versions.

Under the deal, Chromecast — Google’s media streaming device that plugs into the HDMI port on a TV and connects to a smartphone via Wi-Fi — allows viewers using Freeview FV to select and stream live movies, sporting events and TV shows as well as catch-up content from their mobile devices onto their TV screens without the need of any form of aerial.

Christopher Stenhouse, chief executive of Switch Media, said the Chromecast capability on Freeview FV allows a viewer coming home from work on the train, for example, to transition from watching their favourite programme via the Freeview app on their smartphone to continuing to view it on the much larger TV screen.

“It’s a continuous transition from the small screen of their digital device to get that larger screen viewing experience or simply the convenience and comfort of watching at home, without missing a moment of the action.

“If you have the Freeview app, it’s only a matter of downloading the Google Home app, plugging in the Chromecast to your TV and tune it to recognise your device. Your smartphone, tablet or laptop then becomes your programme remote control.”

According to Stenhouse, Australians have an insatiable appetite for all forms of television, as reflected by the daily free-to-air ratings.

“”The Freeview FV app with the addition of Chromecast is going to make life easier for a lot of people, allowing them to time-shift and manage their leisure time much more effectively.”

Liz Ross, chief executive, Freeview Australia, said: “For the first time globally, an FTA industry has united to create and deliver a powerful consumer experience. Freeview FV will deliver fantastic choice and convenience in one place, it is simple and-easy to-use, and it will meet the needs of audiences wherever they may be.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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