Thursday, 15 May 2008 09:46

Sony predict modest 10 percent rise in 08 PS3 sales

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Sony have released a series of 2008 financial forecasts, amongst the numbers; an increase in PS3 and PlayStation Portable sales speeds, whilst it is time to start writing off the venerable PS2.

Last financial year 9.24million PlayStation 3’s went home to consumers, Sony believe this figure will rise by just on 10 percent to a flat 10 million target for 2008.

Meanwhile the PlayStation Portable crystal ball shows an expectation of rising from the 13.89 million 2007 units to 15 million during 2008, whilst the prediction from Sony on the PS2 fate is to drop from the 13.73 million units shifted in 2007 to a modest – but respectable – 9 million in 2008.

In effect this means Sony expect to ship approximately 3 million less pieces of gaming hardware in 2008.  But revenue wise this should not impact the bottom line too much as the decline will be in the cheaper PS2 sales.

On the Software front, Sony is expecting total unit sales to not vary from the 250 million pieces shifted during 2007, there is the expected shift of what that software will be used upon.  PSP to remain basically static at around 55.5 million units.  PS2 to decline by 20% to 154 million software units, and PS3 to rise by 435 percent to nearly 60 million bits-o-software for the shiny black beast.


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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

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