Dell teamed up with Sony Pictures, a long-time Dell customer and partner, for Spider-Man: Homecoming. The film will kick off an integrated global marketing campaign featuring the film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming Laptop.
The campaign features a TV spot, cinema, print, and digital advertising throughout the US summer, in addition to out-of-home placements, digital video, social media, email, direct mail and consumer engagement activations.
Gerri Tunnell, senior vice-president, Consumer, and Small Business Marketing at Dell, said: “The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell’s Inspiron Gaming line as part of the campaign and bring Dell’s expertise in high-performance gaming to more people. Spider-Man fans care about authenticity to the brand, character, and storytelling, so partnering with Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.”
The television ad campaign with new Spider-Man content created with Jon Watts, the director of Spider-Man: Homecoming, featuring Peter Parker daydreaming in class about an epic battle between Spider-Man and the Vulture, will air on TV networks in the US on 26 June and later in Winter Australia across cinema, online and TV.
Stephanie Cohen, senior vice-president, Sony Pictures National Marketing Partnerships, said, “Michael Dell founded Dell in his college dorm room – he’s exactly the kind of person that Peter Parker would look up to. Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drove Dell. That’s why we feel this collaboration is a natural fit and we’re thrilled to be teaming up with Dell.”
Spider-Man: Homecoming World Premiere
Dell will also be a sponsor of the Spider-Man: Homecoming World Premiere June 28 in Los Angeles. Dell will bring a Dell gaming truck to the red carpet for celebrities and VIPs to enjoy VR, gaming and other Dell tech demos along with behind the scenes Spider-Man: Homecoming content.