Wednesday, 21 June 2017 09:52

Sony Pictures and Dell have good spidey sense

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When Spider-Man: Homecoming comes to theatres in July, Dell will be at Sony Pictures’ side in one of the largest product placements.

Dell teamed up with Sony Pictures, a long-time Dell customer and partner, for Spider-Man: Homecoming. The film will kick off an integrated global marketing campaign featuring the film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming Laptop.

The campaign features a TV spot, cinema, print, and digital advertising throughout the US summer, in addition to out-of-home placements, digital video, social media, email, direct mail and consumer engagement activations.

Spiderman dell

Gerri Tunnell, senior vice-president, Consumer, and Small Business Marketing at Dell, said: “The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell’s Inspiron Gaming line as part of the campaign and bring Dell’s expertise in high-performance gaming to more people. Spider-Man fans care about authenticity to the brand, character, and storytelling, so partnering with Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.”

With these programme elements, the campaign will engage fans of Spider-Man, the Marvel Cinematic Universe, and movie fans who like to game for fun, to socialise and to relax and more competitive gamers looking for the latest in technology and the best visual gaming experiences.

The television ad campaign with new Spider-Man content created with Jon Watts, the director of Spider-Man: Homecoming, featuring Peter Parker daydreaming in class about an epic battle between Spider-Man and the Vulture, will air on TV networks in the US on 26 June and later in Winter Australia across cinema, online and TV.

Stephanie Cohen, senior vice-president, Sony Pictures National Marketing Partnerships, said, “Michael Dell founded Dell in his college dorm room – he’s exactly the kind of person that Peter Parker would look up to. Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drove Dell. That’s why we feel this collaboration is a natural fit and we’re thrilled to be teaming up with Dell.”

Spider-Man: Homecoming World Premiere

Spiderman dell experience

Dell will also be a sponsor of the Spider-Man: Homecoming World Premiere June 28 in Los Angeles. Dell will bring a Dell gaming truck to the red carpet for celebrities and VIPs to enjoy VR, gaming and other Dell tech demos along with behind the scenes Spider-Man: Homecoming content.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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