Well, besides the iPod nano which is a 2nd-gen 4Gb unit (selling for US $199), the www.joinred.com website lists white Converse sneakers with a red interior, a collection of Georgia Armani products including clothing, accessories and a watch with red display, a range of red clothing from GAP, a red American Express card and a red Motorola RAZR, with more red products coming in the following months. None that we know of, as-yet, are available in Australia.
US $10 from each red iPod nano is going to the project, and while an as yet unknown amount of money will come from the other interesting red products, (PRODUCT) RED looks set to be a stellar success and on the receiving end of a steady stream of income to help fight AIDS.
I’m looking forward to seeing what else will become part of the red range, and am kinda curious as to whether someone may try to copy the concept, only with blue products or in another colour.
might think it just a fad like those white Make Poverty History and yellow Lance Armstrong ‘Livestrong’ wrist bangles, at least all of the products on offer are much more tangible than a coloured piece of rubber and are far more useful.
One thing’s for sure: anyone still looking for reds under the bed will find they’ll all soon be available on sale in stores doing some good for a change!