The app provides access to more than 5000 magazines and a statement from the company said it was launching at the right time, given that people are stuck at home due to the lockdown brought about by the coronavirus pandemic.
“By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers in Australia," said Readly chief executive Maria Hedengren.
"Smartphone usage is increasing, digital content consumption is on the rise and the 'all-you-can-eat' subscription model is becoming the new standard.”
The company said once an individual subscribed, he/she could pause the subscription or cancel at any time without any financial penalty being incurred.
Among the local titles which are available on Readly are The Australian Women’s Weekly, ELLE Australia, Harper's Bazaar, BELLE, Frankie and National Geographic Kids.
Well-known international publications that are available through the app are Time, Fast Company, Vogue, Forbes, National Geographic, Cosmopolitan and Elle.
“Ever since our launch in 2013 we have been building an ecosystem around magazine content," said Hedengren.
"One result of that is the data insights we share with publishers, enabling them to optimise their business. We have a collaborative approach and want to support the publishing industry in any way we can.”
Readly is available in 50 countries and anyone who wishes to join can sign up here. Publishers will be able to obtain data points and statistics to guide them on content and reader preferences.