Monday, 18 July 2016 22:39

Pokémon GO AWAY and buy me a power bank


The Pokémon craze is enough to send people mad and want it to go away, but for others it’s a reason to go and buy a power bank.

Power. It’s something that Pokémon Go’s makers Nintendo and Niantic are surely enjoying at the moment, with their app seemingly the most popular of all time, ever, while igniting massive interest in augmented reality games.

Of course, there have been various augmented reality games in the past Niantic’s own Ingress from a couple of years ago being a prime example but many do wonder just how long nostalgia from Pokémon’s 20 year heritage of time-wasting games can truly power its modern-day augmented reality renaissance can power along.

Well, no matter how much life is left in the Pokémon party, and no matter how much some people would wish Pokémon to simply GO away, the clever Koganeers have spotted an opportunity to turn Pokémon Go into Pokémon Ko(gan).

Kogan is doing this by running a huge "Power Bank" sale with what Kogan says is "free shipping and savings of up to $40 on the best Power Banks".

Russell Proud, head of products at, said: “We're constantly putting more demand on our phone batteries as applications become more demanding.

“Power Banks have been popular for a while now and a great solution for having a juiced up device wherever you are. However, the Pokémon GO craze has taken the need for a Power Bank to the next level! We've seen over 200% increase in sales since the game launched.”

Ruslan Kogan, founder and chie executive of, said: "I'm too old to understand what's going on here. The last game I played on my phone was snake.”

Here’s a couple of graphs that showcase the growth in demand:


Now, while I do enjoy a few arcade games on my iPhone, I’m just not a huge gamer, mainly due to lack of time and trying to create achievements in the real-world game of life, rather than achievements in console, smartphone and PC gaming – achievements which are vastly less important than real-world achievements.

Those gaming achievements are arguably vastly easier to achieve than real-world achievements, too.

However, in a mostly free world, where free speech mostly still prevails, at least depending on where you live, if people want to waste their time playing games, then that is their prerogative.

In addition, if the only power some gamers seek comes from a power bank, then that too is their prerogative, and all power to them, pun fully intended.

So, if you want to feel the power that a power bank can deliver, then Kogan’s deals of up to 40% off on its ‘best Power Banks’ may well saturate your senses will all the power you’ll need to catch ‘em all.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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