Under the deal just announced, Level 3 is providing deep-edge caching services to Optus, enabling the telco to locally cache high-demand content on its network. The agreement also gives Optus quicker access to content, while growing Level 3’s content delivery network (CDN) capacity in Australia by 300%.
Rob Parcell, Managing Director of Optus Wholesale and Satellite said it was critical for the company to be able to “facilitate content delivery from customers to end-users efficiently and in a way that elevates the end-user experience”.
“Through Level 3’s CDN, we are able to improve the consumption of video, music, photo and data content over the Internet, not just locally within Australia, but also across the globe.
According to Level 3 regional president of North America and Asia, John Blount, the explosion of over-the-top and other Internet video content can put a lot of strain on a network, “creating issues in picture quality, speed and reliability.”
“By putting our CDN servers on Optus’ network, we are enabling a better streaming video experience to Australian consumers, as well as creating a way for enterprises to leverage our CDN network for their content needs.”
Optus cites a recent Adobe Video Benchmark Report showing that the demand for online video continues to grow globally, with consumption of online TV video consumption growing 388% from 2013 to 2014.
According to Optus, new research from Park Associates found that nearly 50 million streaming media players will be sold worldwide by 2017 and this data, combined with the proliferation of smart devices like phones and tablets, “creates a greater need for reliable, fast and high quality streaming video across the world, including in Australia”.