The new app for iOS and Android offers the promise of completely free access to a huge library of content – so huge that it needs to curate highly personalised content for the viewer. From space to the great outdoors, snakes to any other animal, magazines to TV series from noted producers like Ron Howard, it is all on the phone and can be cast to the big screen.
The App includes selected content onwards from 2016, National Geographic magazines and prior to January 2010, full magazine content from January 2010, and web articles from January 2014.
Jacqui Feeney, managing firector of Fox Networks Group ANZ, said, “The launch of this app sees major investment in a digital-first product come to fruition. It has been a true collaboration between National Geographic and the team at Optus.
“We have a treasure trove of global content that will be topped up with local stories we are bringing to Optus mobile customers as a world first experience. The app enables users to get closer to the work of our explorers, photographers, filmmakers, scientists and conservationists. We understand freshness and local relevance is key so the product will provide a regularly updated and personalised experience to ensure users watch, look at and read the content they love the most."
Ben White, managing director of Marketing and Product at Optus, said, “We know our customers want the best in entertainment, and the National Geographic App will offer them an experience like never before with an unprecedented range of video, photo and editorial content, all in one place, and tailored to the individual for a rich and immersive experience.”
“We’re extremely proud to be able to offer this exclusive to our customers in Australia and to build on our partnerships with the best entertainment, sport and music brands in the world. National Geographic is one of the world’s most respected and recognisable brands, with the unique position as one of the only publications with more than a 100 years’ worth of unique content to share from some of the most pivotal events of the 19th, 20th and 21st centuries.”
New, existing and recontracting Optus My Plan Plus/Flex and My Plan Business/Flex customers on handset plans $40 and above will enjoy exclusive access to the video, photographic and editorial content on National Geographic’s mobile app included in their plan at no extra cost, and without using their plan’s monthly data allowance. The free offer is for the life of an eligible plan. Optus has exclusive rights to the content for an 18-month period.
The National Geographic mobile app will be regularly updated with fresh content from the brand’s global network of storytellers, enabling customers to easily access topics that matter the most to them. The app’s content will grow over time, initially launching with:
- Nearly 5000 long- and short-form videos, including over 1,500 TV show episodes;
- Two live TV channels: National Geographic and Nat Geo Wild;
- Over 28,000 photos and galleries by some of National Geographic’s leading photographers;
- National Geographic magazine editions starting from January 2009 plus the 1888 full first edition;
- Local and international articles published online from January 2014;
- Live feed from National Geographic’s world leading Instagram accounts; and
- Exclusive video content only available to Optus customers.