Thursday, 08 December 2016 12:16

Netflix devotees now ‘binge watching’

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Binge-watching of television has now pervaded the worldwide community of Netflix viewers who the video-on-demand service says are weaving film into their television binge routines.

According to research by Netflix, it’s claimed 30 million members around the world, after finishing a series a majority of them (59%) take a pause — usually lasting three days — before committing to a new show.

But, during that break, more than half (61%) watch a movie to continue their viewing journey and “keep the binge feeling alive” – “like pairing the eerie 80s tones of Stranger Things to the equally nostalgic Back to the Future, or the critically-acclaimed The Crown to the royally-received The Queen”.

“It’s interesting that in this golden age of television, movies are consistently in demand on Netflix,” said Ted Sarandos, chief content officer, Netflix.

“What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complimentary to the way they watch and enjoy TV.”

According to Netflix, when looking into what movies most often followed some of today’s top series in Australia, interesting pairings emerged.

Sarandos says that after watching House of Cards, some Australian members moved to Beasts of No Nation, “swapping politics for war but keeping a narrative deft with uncompromising and ruthless leaders”.

“Fast talking fans of Gilmore Girls kept their retro references fresh by revisiting classics like Dirty Dancing and Breakfast at Tiffany’s. Going from the crime-filled streets of Hell’s Kitchen to the dystopian lanes of London, a dose of vigilante in Marvel’s Daredevil had audiences turning to V for Vendetta in their continued quest for justice.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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