Friday, 03 August 2018 09:42

Netflix approaches 10 million Aussie viewers

By
Australian users of Pay TV/Subscription TV services – June 2018 Quarter cf. June 2017 Quarter Australian users of Pay TV/Subscription TV services – June 2018 Quarter cf. June 2017 Quarter

Market researcher Roy Morgan says more than 9.8 million Australians have access to Netflix, and the number could pass the 10 million milestone this quarter.

The number of Australians with a Netflix subscription in their household has increased by nearly 30% over the last 12 months to 9.8 million.

While Netflix is the giant in the pay/subscription TV market — which now covers more than 13 million Australians — it is not the fastest growing.

Homegrown Stan (jointly owned by Nine and Fairfax – the two companies recently agreed to a merger) has seen 39.2% year-on-year growth. More than two million Australians have a Stan subscription in their homes.

"The proposed merger between Nine and Fairfax consolidates ownership of Stan and opens up multiple opportunities for cross-promotion of the new company's various media brands such as the Nine Network channels Nine, Gem and Go!, and leading Fairfax mastheads including The Sydney Morning Herald, The Age and the Australian Financial Review," said Roy Morgan chief executive Michelle Levine.

But not surprisingly, given that it has only been officially available here for a year, the big winner in percentage terms was Amazon Prime Video, with 87.7% growth to 273,000 users.

YouTube Premium and Fetch also performed well, growing 38.5% and 40.5% respectively, taking YouTube's paying viewers over the one million mark.

The loser was Foxtel, dropping 2.7% to 5,439,000.

In all, more than 13 million Australians use pay/subscription TV services.

Graph showing Australian users of Pay TV/Subscription TV services – June 2018 Quarter vs  June 2017 Quarter

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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