Tuesday, 22 March 2016 15:43

MUST-SEE VIDEO: LG’s panel discussion on 4K TV, OLED, HDR, Dolby Vision and Peter James Featured

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Legendary Hollywood Cinematographer, Peter James, Dolby Labs VP Technology, Patrick Griffis, Olympian and Foxtel Presenter Matt Shirvington and LG’s Grant Vandenberg spoke today.

LG launched its brand new 2016 range of 4K OLED and Super UHD 4K TV televisions today, with the full detail of the announcements being covered by iTWire colleague Ray Shaw (link here).

Meanwhile, after LG Australia’s Marketing Manager for Home Entertainment, Grant Vandenberg, presented the company’s brilliant new range for 2016, Grant and Matt Shirvington, Foxtel presenter and former Olympian, hosted a panel discussion with two luminaries from the world of cinematography.

Those two gentlemen were Legendary Hollywood Cinematographer, Peter James, and Dolby Labs VP of Technology from the Office of the CTO, Patrick Griffis.

Here is the 29 minute video of the panel discussion - a must see event for anyone interested in cinematography, HDR, Dolby Vision, LG’s 4K OLED TVs and high-end video reproduction in the ultra-modern digital age.

Following this video is some commentary shared by Peter James, Grant Vandenberg and Patrick Griffis.

Note: At time of publication, the video is in 360p, but it is still processing in the background and will be available to view in 720p soon, although as a panel discussion the resolution won’t matter too much, despite the fact resolution is being spoken about!

Hollywood Cinematographer, Peter James shared his passion in seeing HDR come to LG TV: “HDR is one of the most important recent innovations in filmmaking because it results in a huge step-up in picture quality.

“As a director of photography, I want to be able to produce footage as close to the director’s vision as possible. What I’m looking for is to show the full tonal range of a scene, all the true variations of colour, the full contrast and the details within shadow areas.

“In this regard HDR is more important than resolution or simply increasing the brightness levels, and it will transform the experience of watching movies, dramas and documentaries on TV.

“From what I’ve seen HDR content combined with LG TVs with HDR technology truly takes viewing to a whole new level, especially by creating greater detail in darker scenes.”

Grant Vandenberg, LG Marketing Manager for Home Entertainment said: “Peter James is one of Australia’s greatest cinematographers and to hear him talk about the impact of HDR shows how exciting this innovation is from LG.

“We’re committed to giving consumers the best viewing experience possible in their homes.

“With HDR, we’re enabling filmmakers and content creators to create moving images that take TV viewing to the next level. It’s one of the most exciting things to happen to LG TV technology for some time”.

More below, please read on!

Patrick Griffis of Dolby said: “We are delighted to partner with LG to incorporate Dolby Vision into their 2016 line-up of Super UHD and OLED TVs.

“We have seen how committed LG is to creating the best viewing experience possible for consumers and look forward to working with them to deliver unparalleled Dolby Vision imaging to Australians.”

Vandenberg commented: “I put it this way: when you’re watching non-HDR content, it’s like flying Economy Class. The introduction of HDR takes viewing into Business Class.

“And with Dolby Vision, the experience goes even further. It’s TV viewing in First Class. With LG and Dolby Vision, we believe this is a partnership that will make a real difference. We love it, Hollywood loves it an consumers will love it.”

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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