Monday, 19 September 2016 14:56

LG’s new campaign – why Aussies love OLED TV


It is a fact that OLED produces the blackest blacks compared to LED/LCD based TV screens. LG set out to ask real purchasers what influenced them to buy and what they thought of OLED TV.

All participants featured in the "Love My OLED" campaign were actual buyers. The idea was to receive honest and unscripted feedback from these people, who were not incentivised in any way for giving their testimonials.

LG’s OLED TV technology is known for producing perfect blacks, amazing vivid colours, and an overall spectacular viewing experience. In the last 12 months it has been adopted by more than 20,000 Australian homes. OLED is now the fastest growing TV segment in the country.

Grant Vandenberg, marketing manager for LG Home Electronics, said, “The feedback we’ve had from Australian OLED TV owners has been that they just love it. OLED is a different type of TV technology because it doesn’t have a backlight and this creates a perfect black and projects over a billion colours. The image quality is like no other TV on the market today. You need to see this for yourself in the store to appreciate the difference.”

LG also found that when you’re purchasing a $4000 TV for the home, it’s rarely a decision made in isolation by one person. 

The LG OLED range for Australia is here.  

Type Model Size RRP HDR Enabled Dolby Vision ™ Netflix Recommended TV
4K OLED OLED65G6T 65” $10,499 Y Y Y
4K OLED OLED65E6T 65” $8,899 Y Y Y
4K OLED OLED55E6T 55” $5,999 Y Y Y
4K OLED OLED65B6T 65” $7,399 Y Y Y
4K OLED OLED55B6T 55” $4,499 Y Y Y
4K OLED OLED65C6T 65” $7,399 Y Y Y
4K OLED OLED55C6T 55” $4,499 Y Y Y
2K OLED 55EG910T 55” $3,999

iTWire has a reviewed the EF950, 65” flat screen here.

So on with the 30-second testimonials.






26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Ray Shaw

joomla stats

Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



Recent Comments