Thursday, 20 July 2017 12:05

LG’s 77-inch Wallpaper TV, only $39,999 (I’ll take two!)

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If you have a spare $40,000 lying around and you want to invest it in possibly the best TV you can buy right now, then re-mortgage your house today, and head to relevant retail stores now!

When they said size wasn’t important, and it’s what you do with it that counts, they probably hadn’t yet envisaged LG’s 4K 77-inch W7 Wallpaper TV, the newest addition to LG’s OLED TV models available in Australia.

Now, it has to be said that earlier today, before LG’s 77-inch whopper popped into my inbox, Kogan announced a 75-inch LED 4K TV for under $2K, or $1999 to be precise.

That makes Kogan’s 75-inch TV an eye-popping $38,000 more affordable than LG’s 77-inch model, so what do you get for an extra 3,800,000 (3.8 million) cents?

Well, we’re told that LG’s 77-inch W7 Wallapper offers “access to state-of-the-art living” with its large screen TV designed “with meaningful innovation at its core, incorporating the award-winning design of the 65-inch W7 TV which debuted at CES 2017".

At the time of publication, the 77-inch model still isn't listed at LG's Australian site (you'd imagine their Web guys and gals could co-ordinate with press releases?!) but here's a link to the 65-inch specs, which will have to do for now.

So, you’re getting a very different design to normal TVs when it comes to attaching stylishly to a wall. What else, besides two more inches?

Well, it’s 12 inches larger than the previous size-winning contender from LG, the 65-inch W7 TV, with both 65-inch and 77-inch models “delivering an immersive cinema-viewing experience for Australians".

Just like that 65-incher, so too does the 77-inch model use a “magnetic wall mount to sit flush on the wall, measuring at 6mm in total thickness".

Unlike ordinary TVs, we’re told that “the result is a sleek and polished display, without the no distraction of excessive cords; cords are instead tucked away in the accompanying sound bar that hosts the electrical for the TV. Connection between the TV and the sound bar is achieved subtly through a single ribbon cable".

Presumably, we’re talking about a $15,000 or $20,000 ribbon cable here, but thankfully, it is subtle on everything but your wallet.

Ok, let's get more serious, what else really sets this TV apart, apart from it setting apart from the wall with that magnetic wall mount?

In any case, we really are talking about an ultra-premium TV, with LG claiming it is “redefining customer expectations of what it means to experience cinematic viewing in the home".

The company notes it is offering the kind of Active HDR with Dolby Vision and Dolby Atmos that you just don’t get with other TVs, with LG even proudly boasting that by combining these technologies, it is “the first manufacturer in the world to incorporate both Dolby Vision and Dolby Atmos together to create the ultimate premium visual and audio cinematic experience for the home.”

And, as you’d expect, with the need for content that can take advantage of all that Dolbynnovation, the 4K-capable pre-loaded Netflix app has a range of Dolby Atmos and Dolby Vision-combined enabled content, ready to resolve themselves onto your retinas at 4K resolutions you once only dreamed were possible to realise.

Naturally, LG’s general manager of Marketing in Australia, Angus Jones, was ready to make a statement, which was that: “The 77-inch LG W7 TV is further proof of our consistent drive to provide Australian customers with more innovative and premium technology.

“Our OLED TV range continues to go from strength-to-strength and we’re pleased to offer Australians a selection of OLED TVs at a variety of price points.”

So, if you’ve got a spare $39,999 available for the 77-inch model, or a spare $13,499 for the 65-inch model, or a spare few thousand for any of the smaller sizes, then you’ll find that, televisually at least, Life’s Great!

More detail at LG here.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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