"Gamers live by their saved gaming data, and everyone from casual to hard-core gamers rely on that information to be available every time they power up their consoles," said Manisha Sharma, director of worldwide memory card product marketing at Lexar.
Well, yes - but doesn't that also apply to memory cards used in cameras, phones and other devices?
"Since most gamers play more than one title at a time and use their consoles for Web browsing and photo, video, and music storage, they need memory products that can hold lots of content. The Lexar Gaming M2 and SDHC cards give even the most passionate gamers a way to reliably store their video game information, and help enhance the overall playing experience," added Sharma.
Recommended retail prices are as follows:
Lexar Memory Stick Micro (M2) card: $A39.10 (4GB); $A49.10 (8GB)
Lexar Gaming Memory Stick PRO Duo card: $A27.00 (4GB); $A44.50 (8GB)
Lexar Gaming SDHC card: $A19.55 (4GB); $A36.15 (8GB)
Lexar Gaming SD card: $A12.90 (2GB)