Thursday, 21 July 2011 18:22

Kogan seeks Aussie-spending stimulation with digital desirables

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Always seeking to turn adversity into opportunity, Kogan has launched a new campaign in the midst of what the company dubs 'increasingly frugal retail conditions', promoting affordably priced and desirable digital technologies.

Ruslan Kogan has certainly succeeded in living and breathing his sensible capitalist ideals, turning Kogan Technologies from an idea into an international consumer electronics brand, and generating plenty of publicity and winning plenty of awards and recognition along the way.

Now, seeking to smash through the 'frugal retail conditions' and malaise that has presumably been partly caused by all of the political uncertainty over carbon dioxide taxation, alongside rising energy and food prices, Kogan has done what he does best: launch desirable new products at temptingly affordable prices. 

These include a 46-inch Borderless LCD TV with inbuilt PVR and SRS speakers, which starts with Kogan's 'buy now' LivePrice at AUD $849, is currently $850 and will peak at $969, and a twin-tuner HD set-top box with PVR that can record two shows at once which starts with the LivePrice of $59, is currently $59.98 and will peak at $89.

There's also a Touchscreen 6-inch e-book reader that has a fixed priced of $169, and a compact 1080P video camera that starts with the LivePrice of $265, is currently moving fast at $281 compared to the other two new products at time of publication, and will peak at $329.

Ruslan Kogan said the new products address demand from increasingly price-conscious shoppers, and had a few things to say:

'We're in the middle of a period of economic uncertainty, where previously stable bricks and mortar retailers are really starting to feel the pinch', commenced Mr Kogan. 

'Retailers that simply stack their shelves with the same old products at full price and don't innovate in their businesses, are finding times tough', said Mr Kogan, boldly taking another swipe at his bricks and clicks competitors.

'It has become clear that Australian shoppers are becoming more frugal and are constantly looking for the best option for every purchase. They're questioning and researching each dollar they spend.

 

Ruslan Kogan's comments and a closing couple of my own continue on page two, please read on!

 


Ruslan Kogan continues: 'That's where Kogan steps in. We've already sold over 300,000 products to smart shoppers -- today's product launch further proves that Kogan is synonymous with the best value in Australia.

'Customers asked for an frameless or borderless, stylish TV in the range. We've not only joined the ranks of LG and Samsung with the only borderless TVs, we've also managed to squeeze in a built-in PVR and SRS speakers.

'We had specific requests for a touchscreen version of our extremely popular eBook Reader, so we've brought that into the range. Customers asked for our PVR to be upgraded with twin tuners, allowing you to record two shows at once, and we've now done that. We even changed the file format our video camera records to, based on customer requests for an AVI recording option.

'We've become one of Australia's most well-known brands and we're now even showing the UK how it's done, because we don't simply guess what our customers want. Instead, we listen to them and create exactly what they want in their technology at the world's best prices,' Kogan concluded.

Well, if Ruslan Kogan is truly giving the people what they want, time, sales and the seductive power of getting cheaper LivePrice pricing will tell in whether what the people say they want is what they really desire.

Still, the suggestions made and taken to improve Kogan's products do sound sensible, and given that the products are definitely competitive with the rest of the market, Kogan's successes look to continue for some time yet.

 


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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