Thursday, 01 March 2018 11:32

It’s game on in NZ as industry booms

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The video and interactive games industry in New Zealand is booming as it edges towards half a billion dollars in revenue in 2017, a 7% increase on the previous year.

The latest report from the Interactive Games & Entertainment Association reveals that consumer spending on games and hardware reached NZ$452.3 million in 2017 in New Zealand – while home console hardware and accessories sales both experienced growth, up 10% and 6% respectively.

And New Zealand total physical retail sales came in at NZ$118.3 million and overall digital sales at NZ$334 million last year.

According to data from The NPD Group, overall physical retail sales experienced a slight 4% decline. However, this was offset by an increase in sales volume, which was up 4% in 2017.

The statistics show that home console hardware and accessories sales also increased last year.

Kiwis embraced both new and retro consoles. PlayStation4 continued to dominate the hardware sector with Xbox One bolstering category growth with the introduction of Xbox One X. The Nintendo Switch also entered the market, performing well alongside the Nintendo Classic Mini: SNES and Nintendo Classic Mini: NES.

The IGEA says research from Telsyte shows total digital sales were strong, up 12% in 2017.

Digital downloads, including full game downloads and digital extras, increased by 20% last year, subscription revenue also continued to grow, up 22% year-on-year, while mobile game sales retained the majority share of New Zealand’s digital games market at NZ$175 million.

“The New Zealand video and computer games industry is in great shape, evidenced by the latest sales figures that show consumer spending is headed towards half a billion dollars,” said Ron Curry, chief executive of IGEA.

“New Zealanders are more than happy to access their games content in a variety of ways, both physically and digitally. Sales for the current generation of consoles — PS4, Xbox One and Nintendo Switch — remain strong. At the same time, we’re seeing impressive growth in subscription revenue, mobile game sales, and downloads of digital games and extras.”

Telsyte managing director Foad Fadaghi said: “With greater than 70% of households having access to the ultra-fast broadband (UFB), New Zealand’s gamers continue to increase their spending on digital games and extras at a rapid rate.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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