Wednesday, 10 September 2014 06:25

Half a billion U2 albums - Apple's gift to iTunes users Featured

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Apple is givng away 500 million copies of U2's new album to all iTunes account holders, in easily the biggest music album release in history - online or offline.

After all of Apple's iPhone and Apple Watch announcements Irish band U2 came out an stage and played tunes from its new album, also released today, ‘Songs of Innocence.”

The album will be given to all iTunes customers – 500 million of them, making it the biggest album release in history - it will also be available to new signups to iTunes in the next five weeks.

The album features 11 new songs from the band and charts their earliest influences from 70s rock and punk rock to early 80s electronica and soul. The album is free for iTunes Store account holders in 119 countries and is available exclusively on iTunes for the next five weeks.



“From the very beginning U2 have always wanted our music to reach as many people as possible, the clue is in our name I suppose—so today is kind of mind-blowing to us. The most personal album we’ve written could be shared with half a billion people… by hitting send. If only songwriting was that easy,” said U2 lead singer Bono.

“It’s exciting and humbling to think that people who don’t know U2 or listen to rock music for that matter might check us out. Working with Apple is always a blast. They only want to do things that haven’t been done before—that’s a thrill to be part of.”

No word on how much Apple paid U2.

The album features 11 new songs from the band and is "their most personal work to date, charting their earliest influences from 70s rock and punk rock to early 80s electronica and soul and giving insight into how and why the band came together and the relationships in and around them, their family and friendships."

Like, wow.

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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