Under the deal, Inflight Publishing, which produces inflight magazines for small and medium-sized commercial airlines, is replacing its printed magazines with digital editions.
The digital magazines will be available only on special tablets handed out to passengers during a flight.
In addition to articles, passengers using the tablets will also be able view videos and special offers relating to their destination.
“We wanted to make sure everyone onboard could enjoy the publications while they’re up in the air. There’s no Wi-Fi or 3G, so we said, ‘Let’s make the tablet the magazine.’”
Liquid State CEO, Philip Andrews, said the new magazines were an exciting idea for digital publishing.
“We were happy to tailor a solution for Inflight because it’s truly a unique project. The whole concept of the tablet as the magazine has never really been possible before, but it’s a great opportunity for publishers.”
And, McElligott commented: “Publishing is changing, but you can still hold readers’ attention and provide a place for relevant advertising. You just have to know how people want to interact with what you’re making.”
McElligott said the first flight equipped with the new tablets was due to take off from Brisbane last night, and currently five airlines had agreed to carry the new tablets, “with several more showing interest.”
He said Inflight Publishing partners with airlines which typically charter flights with 30 seats or less, and no digital inflight entertainment.
The Liquid State platform is cloud-based and Andrews said it was “a simple, fast and economical way to produce and publish content to mobile devices.”
Liquid State recently raised $785,000 in angel investment and a government grant and the company was recently given the High-Growth Business Startup Award at the Lord Mayor’s Business Awards in Brisbane.