Monday, 24 August 2015 08:07

Foxtel fights back Featured

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In the face of competition from Netflix and other video on demand suppliers, Foxtel has announced new bundles and increases in broadband data allowances,

Foxtel has introduced what it calls ‘massive’ data boosts for broadband subscribers and new pay TV bundles. Existing Foxtel customers on a 100 GB, 200 GB or 500 GB ADSL broadband bundle will have their monthly data allowances at least doubled, at no extra cost.

Foxtel’s marketing boss Ed Smith said: “Today we launch our broadband marketing campaign to Foxtel customers, and it’s hugely exciting to be able to double the data included in our bigger packages, and to provide Foxtel’s on demand content unmetered when customers connect to Foxtel Broadband.”

The move is a reaction against inroads being made by Netflix, which Roy Morgan research estimates now reaches 8% of Australian homes, and other subscription video on demand (SVOD) services. Foxtel reaches nearly 30% of Australian homes, but they number stabilised years ago and has begun to decline since Netflix’s introduction earlier this year.

The new announcement from Foxtel concentrates on its broadband offering, which it introduced in 2014. Foxtel is half owned by Telstra, whose broadband services it resells. Foxtel broadband subscribers also receive the Foxtel Hub, a Wi-Fi modem that connects to Internet-enabled Foxtel iQ, iQ2 and iQ3 set-top-boxes.

“Foxtel’s DNA is great entertainment and our broadband service delivers the data and value that people want as their viewing habits shift to on demand,” said Smith. “This is supported by our Wi-Fi technology, the Foxtel Hub, which was engineered to deliver superior Wi-Fi performance for streaming video.”

“For existing Foxtel TV customers not already on a Foxtel Broadband Bundle, from today you can maximise your Foxtel experience each month by adding 50 GB of broadband internet data and unlimited standard local calls2 for an extra $70 per month by adding a 12 or 24 month 50 GB Home Bundle to your existing TV package.

“For new customers, you can now sign up to Foxtel’s amazing Entertainment 50 GB Home Bundle, featuring Foxtel’s Entertainment TV Pack, with 45 popular news, general entertainment, factual and lifestyle channels, 50 GB of broadband internet data and unlimited standard local calls for $95 per month on a 12 or 24 month plan.”

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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