Australia-based online movie store EzyFlix.tv has announced its customers can now use their existing BluRay and DVD collections to access digital cloud versions.'
Users need to follow a rather simple process of downloading the EzyFlix.tv app for PC or Mac, then sign up for EzyFlix.tv and UltraViolet accounts - which are free.
From there, you simply search a movie title, put the DVD or Blu-Ray in, and pick if you want the film saved digitally in either HD or SD quality.
Most laptops and tablets these days don't have an optical drive, but you'll need one to be able to use the service.
At launch, there will be 1000 movies available for Disc-2-Digital with more to follow.
DVD conversions cost $2, with upgrade to high-definition at $5 per title.
The digital copy is added to the customer’s EzyFlix account, while all eligible Disc-2-Digital movies are UltraViolet compatible, which means users can share their films with up to five other people and stream or download them to watch on any of their devices.
Compatible digital devices include smartphones and tablets, compatible Smart TVs, PCs, Macs and Google’s Chromecast.
The company says Australia has more than 50 Million DVD or Blu-ray movies in circulation eligible for conversion. The Disc-2-Digital initiative aims to further digital access to movies without having to purchase electronic sellthrough.
“When we transitioned from VHS tape to DVD and even from DVD to Blu-ray, technology dictated that consumers had to essentially re-buy their [movie] collections to keep enjoying the films and programs they loved,” Craig White, CEO of Access Digital Entertainment, said in a statement.
Australian sales of movies and television shows on DVD and Blu-ray topped $1.17 billion in 2013.
For more information on EzyFlix.tv's Disc2Digital service check out its website.