Wednesday, 13 April 2016 10:57

eSports Dire Wolves sponsored by LG Australia


Dire Wolves is a professional eSports gaming team based in Australia. LG has stepped up to the plate with a sponsorship for the team.

LG will arm Dire Wolves team members with its latest gaming premium monitors to use at upcoming competitions. The LG Dire Wolves will also be representing LG at PAX (Melbourne, 4th-6th November), an international exhibition show which brings in enthusiasts to professional gamers. 

Russ Prendergast, IT Marketing Manager at LG Australia commented: “eSports is a booming area, so it’s a really exciting time for LG to partner with Dire Wolves. By partnering with these talented guys, we’re able to kit them out with some of the best screen tech for gaming and be part of the team’s future success. We are proud to sponsor such a skilled Australian team that is making waves towards the global stage.” 

Nathan Mott, Founder & Managing Director of the Dire Wolves commented: “We are thrilled to partner with LG. We’ve always found LG monitors fit the needs of our team members perfectly given high frame rates, integration of AMD FreeSync and the sheer quality of the screen resolution. Under this global partnership, the LG Dire Wolves are going to go from strength to strength.”

Read on about e-sports.

They refer to themselves as elite athletes developing superior skills in dexterity, speed, mental agility and endurance – and they are right. While their prowess need not be proven on a field, track or pool the gaming arena is no less competitive.

Most commonly eSports take the form of organized multiplayer video game competitions, particularly between professional players. The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter (FPS), and multiplayer online battle arena (MOBA).

Tournaments such as The International, the League of Legends World Championship, the World Championship Series, the Evolution Championship Series, and the Intel Extreme Masters, provide both live broadcasts of the competition, and prize money and salaries to competitors.

Although there is no official data it is estimated that eSports is currently worth about One Billion and is growing rapidly.

The increasing availability of online streaming media platforms, particularly, has become central to the growth and promotion of eSports competitions. Demographically, Major League Gaming has reported viewership that is approximately 85% male and 15% female, with 60% of viewers between the ages of 18 and 34. Despite this, several female personalities within eSports are hopeful about the increasing presence of female gamers.

There has been some concern lately as online betting comes to eSports.


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Ray Shaw

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Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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