Friday, 08 November 2019 11:26

eBay's top toys for Christmas

By
eBay's top toys for Christmas Image from Rizmo unboxing video provided by eBay.

Based on Australian shopper trends and research, eBay's toy experts have handpicked the most-wanted toys.

According to eBay Australia's Sophie Onikul, "Every month Aussies visit ebay.com.au for the latest products at the best prices. We've made Christmas shopping easy by combining eBay's unparalleled pool of data, with newly commissioned research and industry trends to uncover the hottest toys for 2019."

In a somewhat self-serving announcement, eBay claims that, "This year's hottest toy is expected to be the Owleez, the first ever interactive pet that you can teach to fly. Other top toys include the ZURU Pets Alive Boppi The Booty Shakin' Llama, Artie 3000 The Coding Robot and LEGO sets inspired by Star Wars and Frozen.

Onikul added that, "We're seeing three key trends emerge – driven by kids moving away from screens. The classics we all remember from our childhood such as building toys, books and board games are enjoying a resurgence, while we've seen a huge shift towards soft skill development with smarter interactive toys that require nurturing and patience to unlock the fun. We're also seeing a focus on science, technology, engineering and maths (STEM) toys."

As Onikul notes, eBay has identified three broad trends in the current toy market.

Firstly that the classics are back in vogue:

  • Construction toys: According to eBay-commissioned data, 39% of parents think it's all about hands-on creative play with construction and brick toys topping the list. LEGO sales on eBay are up nearly 60% on last year.
  • Books: 38% of parents are considering books over cuddly toys. This year eBay has seen more than 2.3 million searches on the site for children's and young adult books
  • Board games: eBay has seen a 27% year-on-year growth in board game purchases, showing a shift away from the television and towards the table. Board

Secondly, in the area of soft-skill development, toys featuring interactive nurturing. According to eBay, "Toys that require nurturing and encourage patience are huge this Christmas. eBay's hottest toy of 2019, the Owleez, is the first-ever baby owl you can teach to fly with love and care. There's also Rizmo (seen in the image at the top of this article, taken from an unboxing video), the first-ever toy that evolves from a ball to a fluffy monster the more you nurture it. This year, three of our top 10 toys for little kids sit in this category."

Finally, there is a clear trend toward STEM-focused play. eBay notes, "Coding's not just for the classroom: Research shows STEM occupations will grow by 11% (271,300) by May 2023 with non-STEM jobs only projected to grow 6% over the same period. This year, eBay expects Artie 3000 the Coding Robot to be a big hit with little coders."

"We know Christmas is an expensive time of year. In fact, this year our research shows parents are expected to spend nearly $546 million collectively and $200 per child on Christmas gifts. With just over a month to go, we're helping ease the Christmas pressure. Whether it's gifting, decorations or even Christmas lunch, eBay has Christmas covered via its 40,000 Australian retailers including Myer, Big W and Coles," Onikul said.

You can find all the top toys on eBay

DIGITAL MARKETING HAS NO SOCIAL DISTANCING OR TRAVEL RESTRICTIONS

As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email andrew.matler@itwire.com

CONTACT US!

LAYER 1 ENCRIPTION A KEY TO CYBER-SECURITY SOLUTION

Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.

DOWNLOAD!

David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments