Thursday, 31 August 2017 12:45

Dendy and Foxtel team up to deliver early in-home access to movies

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Dendy Cinemas and Foxtel are joining forces to release selected movies to subscribers just one week after their theatrical release.

In addition to Dendy's four cinemas, the company operates the Dendy Direct pay-per-view streaming service.

The new "express from cinema" arrangement means certain movies screening at Dendy Cinemas will be available via Dendy Direct and the Foxtel Store just a week after their local premiere.

The focus is on niche feature and documentary films.

First off the rank will be Australia Day (starring Bryan Brown and directed by Kriv Stenders), which will appear in cinemas on 21 September and then in the Foxtel Store and Dendy Direct on 27 September.

"It's a real thrill and honour to be a part of this exciting and hopefully precedent setting distribution platform. I believe the future of niche Australian film distribution has finally arrived, and truly hope that other local filmmakers, distributors, broadcasters and exhibitors will be able to continue to build and expand upon the innovative template that Foxtel, (distributor) Icon and Dendy have now created," said Stenders.

Dendy express Australia Day

Dendy Cinemas and Icon Film Distribution chief executive Greg Hughes said:  "Dendy is the only vertically integrated business in Australia offering both exhibition and on demand. It is therefore uniquely positioned to entertain a wider audience by combining the big screen experience of Dendy Cinemas and the national reach of our online movie platform Dendy Direct."

Foxtel director of content Ross Crowley said: "Foxtel is excited to be part of this initiative to bringselected movies into Australian homes even sooner. We love going to the movies, and we love when the movies come to us. Australia Day is the perfect title to lead our expanded Foxtel Store offering."

Foxtel subscribers with IQ2, IQ3 and HD set-top boxes can rent movies from the Foxtel Store.

Dendy Direct works with Windows 7 and later, OS X/macOS 10.7 and later, iOS 7 and later, Android 4.3 and later (on phones and tablets), Chromecast, and Samsung 2013 and 2014 smart TVs.

Dendy is sourcing movies from around the world and expects to launch a new "express to cinema" title every fortnight.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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