As part of the launch, Nine selected video cloud services provider Brightcove as its technology partner, with the Brightcove Once product able to integrate content and ads seamlessly into the video stream to deliver a “superior playback experience” while minimising buffering or disruptions.
Nine says it is the first Australian commercial free-to-air TV network to make its streaming service available on Chromecast and Niamh Collins, general manager of product and digital operations at Nine, says the move helps expand 9Now’s digital reach, “beyond its existing subscriber base of 1.9 million Australians, by tapping into the user base of Google’s Chromecast products”.
“9Now already has 1.9 million subscribers but we are excited that the Chromecast launch will extend the footprint of service.
9Now enables live streaming and catch up on programmes via the Web, iOS, Android, Telstra TV, HBBTV, Apple TV and now Chromecast.
Brightcove vice-president of Australia and New Zealand, Mark Stanton, said the company was excited to build on its partnership with 9Now.
“Brightcove’s cloud ad insertion technology lets Nine deliver a superior user experience across more devices," he said.
“This technology gives Nine’s audience the broadcast quality experience they want when watching premium content. It also provides Nine and their advertisers the rich data they expect from digital. Brightcove have been partnered with Nine for over five years and we’re thrilled that they continue to choose Brightcove as their online video platform.”