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Monday, 10 February 2014 13:43

Bose sounds out its competition with new Bluetooth speaker

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Bose has made a surprise announcement this morning, unveiling the latest addition to its SoundLink Bluetooth speaker range, the SoundLink III.

The SoundLink speakers, which have been around since 2011, are compatible with most Bluetooth devices such as iPhones, iPad, Android smartphones and tablets, and are up against some heavy competition from Logitech, Jawbone and others.

The high-end audio equipment maker first introduced the original SoundLink in 2011 and followed it up with the SoundLink II in 2012 which brough superior audio quality. June 2013 saw the launch of the SoundLink Mini Bluetooth speaker, and the new SoundLink III launches today, in a move that Bose says "pushes the boundaries further."

"The new SoundLink III integrates Bose proprietary technologies to reproduce music with fullness, clarity and depth," Bose said in a statement announcing the launch.

"Four neodymium transducers and dual-opposing passive radiators combine with a new digital signal processing algorithm and improved electronics to play louder than its predecessor, while maintaining balanced and natural sound at higher listening levels."

It’s 12.7 centimetres high, 25.4 cms wide, 5.1 cms deep and weighs in at 1.36 kilos.

Bose says that the latest SoundLink Bluetooth Speaker III is the company's best-performing Bluetooth speaker yet, and that the design of the SoundLink III is inspired by the SoundLink Mini Bluetooth speaker, which has curved edges and a thin profile that eliminates the need for a built-in cover or stand. A silicone button on the speaker protects it from dirt and dust and a wraparound metal grille resists any fingerprints.

The speaker is available already from Bose stores and authorised dealers, along with Bose's website here, for $399, with covers clocking in at $50 a pop. 

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