Tuesday, 15 July 2014 12:17

AVCon expecting 20,000 games enthusiasts, & not just ‘loner geeks’

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Internode's 'Powered by Brains' Internode's 'Powered by Brains'

Internode’s Powered by Brains event, which makes music from the electrical energy generated by the process of thinking, will be on show for the first time at is set to make music at AVCon, Australia’s largest anime and video games convention, AVCon, to be staged in Adelaide this weekend.

AVCon, with national ISP Internode as the principal sponsor, kicks off this Friday, 18 July at the Adelaide Convention Centre and is expected to attract more than 20,000 people for the three-days, concluding on Sunday.

Internode’s ‘Powered by Brains’ invites attendees at AVCon to don a sensor-rich helmet that uses electrical energy from their brainwaves to generate music. More than 130 people took advantage of Powered by Brains when Internode launched it at the Adelaide Fringe and WOMADelaide.

AVCON PR coordinator Dustin Wilson said AVCon this year had already set records. “We’ve already exceeded last year in terms of booth bookings.”

“We have more booths booked than ever before and they were booked out way in advance of last year. Retailers realise they’ve got to get in early or else they’ll miss out.”

As well as colourful costumes and booths selling anime and video games merchandise, Wilson says AVCon features special guests from the industry, including games designer and comic book writer Chris Avellone (Fallout 2; Neverwinter Nights 2; Star Wars: Knights of the Old Republic II), and anime voice actor Cherami Leigh.

Internode is also hosting international guest Jon St John, the actor who gave voice to Duke Nukem in the Duke Nukem video game series.

Wilson said this year, AVCon aims to throw off the misconception that it attracts only “loner geeks” by revealing attendee demographics from last year, including the fact that of more than 18,000 people at AVCon 2013, half were female, about 85%attended with a friend or group and more than 70% took part in cosplay, which involves dressing up as a character from a film, book, or video game, especially one from the Japanese genres of manga or anime.

For more details on AVCon visit the event website.      


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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