JUser: :_load: Unable to load user with ID: 3653
Monday, 24 March 2014 16:48

Apple in talks with Comcast to shake up TV Featured


Apple is in talks with broadcasting and content giant Comcast, in a deal that would see that company provide streaming television content to the Apple TV set top box.

Comcast is the world's largest media company, and is owner of the NBC television networkand Universal Pictures. The negotiations, which were reported by the Wall Street Journal, could lead to Apple becoming a game-changing player in the TV space, as it did with the iPhone back in 2007.

Negotiations are in the early stages and many challenges remain to complete the deal, anonymous sources told the Wall Street Journal. The arrangement under discussion would have Comcast provide special treatment on its cable system to ensure the video data would get around Web congestion, the newspaper said.

The deal seems to a continuation of one between Apple and another distributor, Time Warner Cable, which paused in February after Time Warner was acquired by Comcast. Apple and Time Warner were at the time thought to be in talks about a cable TV app for the Apple TV box, or some form of other partnership.

A recent US court decision means 'net neutrality' is effectively dead, meaning cable companies in the US can prioritise Internet traffic and speeds how they see fit. 

Rumours about Apple cementing its place in the TV space are nothing new - former Apple chief the late Steve Jobs famously told biographer Walter Isaacson that he "licked it" when talking about Apple's TV plans and the Cupertino tech giant has been rumoured to be working on everything from its own flat-screen television to new ways to control TVs with iPhones and iPads.

The WSJ said that the two companies are holding talks that could result in Comcast delivering an Apple-branded TV service the same way it delivers phone calls and cable video-on-demand, known as ‘managed services’.

Meanwhile CNN reported Apple has conducted meetings with major media companies about gaining the rights to their live channels and, in some cases, ‘in-season stacking rights’ for video-on-demand, according to people with direct knowledge of the talks who insisted on anonymity.

Such rights, said CNN, would allow Apple to stream complete current seasons of shows on major networks and cable channels, reducing or eliminating the need for a digital video recorder. In one scenario discussed by the companies, advertisement fast-forwarding would be disabled for a certain period of time after the premiere of a new episode.

"This is going to be the next evolution as Apple TV at some point will be launched not just as a TV box, but a revolutionary way to home entertainment," said Laurence Balter, chief market strategist with Oracle Investment Research in Hawaii.

"Right now, they need to corner the market on content. If they didn't do this and suppose they launch their TV set, everyone would watch Netflix, and Apple wouldn't get a penny. This is about keeping the revenue stream flowing in their direction."

Foxtel has launched its "underwhelming" Presto movie streaming service in Australia just this month, while Netflix, which has announced a massive $3 billion spend on content for 2014, is rumoured to be hitting Aussie shores sometime this year.

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.



Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News