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Wednesday, 07 March 2012 15:47

Android Market morphs into Google Play

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Google has rebranded Android market as Google Play Store, part of Google Play along with Google Music and Google eBookstore, with all customer content to be stored in the cloud and accessible from multiple devices.

Announcing the move on the Google blog, Jamie Rosenberg, director of digital content, said: "Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite - moving files between your computers, endless syncing across your devices...Today we're eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favourite music, movies, books and apps on the web and on your Android phone or tablet...Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play."

Google Play, he explained: "is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again."

"On your Android phone or tablet, we'll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you've purchased will continue to be available to you through Google Play'”simply log in with your Google account."

At present only US users can get access to music, movies, books and apps through Google Play. In Canada and the UK movies, books and Android apps are available and in Australia, books and apps.

However, Rosenberg said: "Our long-term goal is to roll out as many different types of content as possible to people around the world."

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