Tuesday, 23 April 2019 23:59

Amazon, Google to launch official YouTube apps on Fire TV

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Amazon and Google are joining forces to launch the official YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Amazon Prime Video app for streaming to Chromecast and Chromecast built-in devices.  

In addition, the two companies have announced that Prime Video will be broadly available across Android TV device partners, and the YouTube TV and YouTube Kids apps will also come to Fire TV later this year.

“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, global head of Product Partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”

“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,” said Andrew Bennett, head of Worldwide Business Development for Prime Video. “Whether watching the latest season of The Marvelous Mrs. Maisel, catching teams go head-to-head on Thursday Night Football or renting a new-release movie, customers will have even more ways to stream what they want, whenever they want, no matter where they are.”

Amazon and Google say the flagship YouTube app will be the easiest way for users to watch all their favourite YouTube content on Fire TV.

Users will be able to sign in to their existing YouTube account, access their full library of content, and play videos in 4K HDR at 60 fps on supported devices.

And the two companies announced that, in addition, standalone YouTube TV and YouTube Kids apps would also launch later this year on Fire TV devices and Fire TV Edition smart TVs where available.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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