Saturday, 24 September 2016 21:03

Telstra AFL and NRL app streaming stats 2016

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Telstra has shared some interesting facts around the streaming of AFL and NRL on Telstra’s apps by fans.

Australia’s biggest telco says it has "recently wrapped up the full year of regular seasons on the AFL and NRL Apps which have enjoyed a significant rise in popularity with footy fans across the country".

It then decided it was likely "the right time to share some interesting facts around fans digitally streaming both codes".

Telstra asks "who comes out on top when it comes to digital streaming?"

The company says it has "looked at both codes and collated some interesting stats out of the 2016 season to ascertain who wins the digital streaming awards across a select number of categories".

AFL:

  • Most watched play of 2016: Hawthorn V St Kilda ANZAC Weekend (267K live streams around 4pm)
  • Most popular game of 2016: Fremantle V Carlton (unique audience of 56,153 / maximum concurrent audience of 27,655)
  • Australia’s most popular team: Carlton (Average unique audience of 34k per match)
  • The game Australia couldn’t stop watching: Carlton V Geelong (2.14 million minutes watched / averaging 43.1 mins per unique audience member)
  • Fastest growing audience of 2016: GWS Giants, Carlton, Sydney Swans (GWS average unique audience of 33k per match, Carlton average unique audience of 34k per match, Sydney average unique audience of 30k per match)

From the NRL side of things, here’s what Telstra found:

NRL:

  • Most watched play of 2016: Golden Point Match: Cronulla V Titans (29k concurrent users)
  • Most popular game of 2016: Sharks V Titans (59k unique viewers, 29k concurrent users)
  • Australia’s most popular team: Cronulla Sharks (three of the top five games of the year – based on digital pass audience)
  • The game Australia couldn’t stop watching: Battle for the Minor Premiership: Storm v Cowboys (1.8million minutes watched/ 35.9 mins per unique audience member)
  • Fastest growing audience of 2016: Sharks, Raiders, Titans

Key takeouts:

  • Golden Point remains a huge drawcard for digital viewers – the Cronulla v Titans match above (Round 21) pulled big numbers towards the extra time period. While Golden Point remains a polarising aspect of the game, there’s no doubt it’s a ratings winner.
  • Cronulla Sharks are officially the NRL’s most popular team when it comes to digital viewers. They are closely followed by the exciting Canberra Raiders, proving tight, entertaining games and attacking, exciting football is a winner with fans tuning in on-the-go.
  • Fans streamed a total of 2,091,663 hours on the NRL Live App.

Telstra AFL NRL

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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