Thursday, 23 May 2019 11:54

17m Australians use Facebook in average four-week period

By
17m Australians use Facebook in average four-week period Pixabay

Nearly 83% of the population of Australia above the age of 14 — 17.1 million people — uses the social media site Facebook during an average four weeks, the research agency Roy Morgan says, adding that this figure has grown by 4.2 million, or 32.4%, from 2015.

YouTube was second with 15.3 million visitors, an increase of more than 3.5 million since 2015.

But Instagram and Pinterest, both primarily image-sharing sites, had shown much faster growth over recent years, Roy Morgan said, pointing out that Instagram had more than eight million visitors in an average four weeks, a rise of more than 5.6 million (238%) from 2015.

For Pinterest, the number of visitors was about 7.3 million, an increase of 4.6 million or 174.3% in the last four years.

All figures were based on single-source interviews with more than 50,000 Australians over the 12 months to March 2019 and compared to March 2015.

roy morgan bs

The figures showed that Twitter now had 6.6 million visitors from Australia in an average four weeks, a rise of three million. The Microsoft-owned LinkedIn had 4.9 million visitors (up 1.4 million or 40.9%) while Reddit enjoyed the patronage of 2.9 million (up 1.2 million or 71%).

Facebook had strong representation among all five age groups: generations X, Z, and Y, baby boomers and pre-boomers. Among Generation Z, YouTube use was much more.

Roy Morgan chief executive Michele Levine said: "Although Instagram and Pinterest are undoubtedly the ‘hottest’ social networks in Australia for attracting new users, the two are attracting different audiences.

"Instagram appeals strongly to a younger audience with 68% of Generation Z and 52% of Generation Y using Instagram in an average four weeks. The two youngest generations are over 70% of Instagram’s total users.

“In contrast only 33% of Generation Z use Pinterest and the highest penetration of Pinterest users is found with Generation X of whom 40% use Pinterest. The majority of Pinterest’s users (53%) are in the three older generations of Pre-Boomers, Baby Boomers or Generation X."

Graphic: courtesy Roy Morgan

BUSINESS WORKS BETTER WITH WINDOWS 1O. MAKE THE SHIFT

You cannot afford to miss this Dell Webinar.

With Windows 7 support ending 14th January 2020, its time to start looking at your options.

This can have significant impacts on your organisation but also presents organisations with an opportunity to fundamentally rethink the way users work.

The Details

When: Thursday, September 26, 2019
Presenter: Dell Technologies
Location: Your Computer

Timezones

QLD, VIC, NSW, ACT & TAS: 11:00 am
SA, NT: 10:30 am
WA: 9:00 am NZ: 1:00 pm

Register and find out all the details you need to know below.

REGISTER!

ADVERTISE ON ITWIRE NEWS SITE & NEWSLETTER

iTWire can help you promote your company, services, and products.

Get more LEADS & MORE SALES

Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]

OR CLICK HERE!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments