Sunday, 17 May 2015 23:36

Tech and mining hot, telco not among ‘most in demand’ employers Featured

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Google heads three technology companies in Australia in the top 10 list of most in demand employers, according to a new survey from professional network LinkedIn. Mining and resources are also hot workplace destinations but there is no telco in sight.

Google was ranked second behind resources giant Rio Tinto and one ahead of BHP Billiton in third, while Microsoft in fourth and Apple at seventh round out the tech companies in the top 10. It is BHP Billiton’s first time in the top 10.

Notably names like Tesltra, Optus, iiNet, TPG and NBN are missing from the top 10 list.

Of the 10 Most InDemand Employers in Australia, companies from the mining, oil and energy industries were most prevalent, appearing four times on the list.

According to LinkedIn, Australian professionals have a unique perspective of which companies are attractive, with homegrown companies taking the lead, while results in Australia were in stark contrast to the US results, which saw ICT and ecommerce companies such as Google, Apple and Amazon taking out the top places.

LinkedIn Talent Brand Strategist, Tim Grogan, says professionals in Australia increasingly think that "tech is hot".

“While mining, oil and energy companies were dominant in the local top 10, companies from the tech sector have moved up the Australian list since 2013, most notably with Apple jumping eight places and Google and Microsoft moving up one and two places respectively.”

According to Grogan, the Most InDemand Employer list provides a “great opportunity to reflect on the companies with strong talent brand reach and engagement”.

“A company’s talent brand can directly impact its ability to attract and retain talent. More and more, prospective candidates are striving to work for companies with great talent brands. In fact, our research shows that companies with strong customer and strong talent brands outperform their peers in the stock market.”

“Currently 77% of Australian talent acquisition leaders say talent brand has a significant impact on their ability to hire great talent, and we believe this is set to grow.”

And, according to information from LinkedIn, strong employer brands can halve a company's cost per hire and companies with stronger employer brands have a 28% lower turnover rate than companies with weaker employer brands.

Companies can determine how well they are reaching and engaging talent via LinkedIn’s Talent Brand Index — a free service for LinkedIn’s Talent Solutions customers that enables them to measure and benchmark the strength of their employer brand, and offers insights into how they can improve their ability to attract talent  on LinkedIn.

Here is the league ladder of top 10 employers:

Australia’s top 10 Most InDemand Employers for 2015

1.       Rio Tinto

2.       Google

3.       BHP Billiton

4.       Microsoft

5.       Leighton Contractors

6.       Qantas

7.       Apple

8.       Chevron

9.       Lend Lease

10.   Thiess

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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