Wednesday, 08 June 2016 01:04

VIDEOS: Pegaworld 2016 – competing with digital disruptors isn’t just ‘cloud’


Pegasystems is a company that has mastered CRM, real-time integration, case management and business process management, and helps its huge customers win the fight against disruptors with transformed internal IT systems and vastly better customer services.

Pegasystems’ description of its business activities sets the scene well.

The company "develops strategic applications for sales, marketing, service and operations".

In business since 1983, Pega says its applications "streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements".

The company’s "Global 2000 customers" include many of world’s most sophisticated and successful enterprises, with just a handful including Philips, Allianz Health and British Gas, with a few local companies including Commonwealth Bank, ANZ, QBE, ME Bank and many, many others.

Pega explains that its applications, which are available on-premises or in the cloud, "are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs".

So that sets the scene. The company recently released its Pega 7 platform, which many of its customers are still upgrading to, but it is clear to see we are dealing with a polished and mature system that has grabbed the attention of many large global companies wishing to engage in the business of 21st century digital transformation.

This allows these legacy companies, some with decades if not some with over a century of operations, to fight back against the nimble start-up disruptors with modernised IT systems that break down all the traditional silos, delivering much better outcomes for the company, with 21st century marketing and customer relationship and support tools include for a complete system-wide upgrade to the way business should be run today.

Pega’s chief executive and founder, Alan Trefler, was very dismissive of companies that decided to go headlong into popular cloud-based solutions that simply replicated the siloed approach of business but simply in the cloud.

Cloud was meant to deliver real-time capabilities to business, yet he saw companies doing batch-processing of data on a nightly basis into cloud solutions, negating the benefits of real-time business operations and replicating the problems of the past, rather than implementing the solutions of the future.

Trefler is obviously very passionate and knowledgeable, clearly a hands-on CEO who deeply understands the technology, the situation and the business. He’s not a showy CEO but a charismatic and obviously genuine man who talks from the heart, and from experience.

The PegaWorld 2016 event was moved to Las Vegas this year due to the huge number of attendees – over 3500 were at the day 1 keynote, and the MGM Grand Hotel in Las Vegas almost appears to have been taken over by Pegaworld attendees.

That said, this is Vegas, and you can still see plenty of regular tourists having a blast, but this conference has definitely been, and continues to be, about business.

A couple of Australian colleagues, who are vastly better business tech journalists than I, have also written up the event with their initial articles, and I happily commend them to you to read – in addition to watching the videos below which are from the Day 1 keynote and which are very much worth your time to watch.

The first article is entitled ‘Pegasystems CEO warns enterprise of cloud risk,’ written by the deeply experienced industry colleague Beverly Head, who has written for iTWire in the past.

The second article is entitled ‘Cloud Exposed 'Extreme Customer Dissatisfaction With IT, Says Pegasystems CEO,’ written by another industry colleague and extremely experienced business tech journalist, Andrew Birmingham.

Here are the four must-watch keynote videos from Day 1 that I am sharing with you today – I have more videos and more articles to come.

1. Pegasystems' founder and CEO Alan Trefler delivers the Pegaworld 2016 keynote dubbed ‘The Paradox of Technology’

2. Jereon Tas, CEO, Connected Care, Philips – ‘Empowering Connected Health’


3. Dr. Brigit König, CEO Allianz Health – ‘Heritage and Renewal in an Age of Change’


4. Kerim Akgonul, SVP, Products, Pega – ‘CRM Evolved’

Alex Zaharov-Reutt attended Pegaworld 2016 as a guest of Pegasystems.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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