Tuesday, 22 November 2016 22:17

Sky Sports achieves rapid sport clip syndication with Ooyala Flex


Sky Sports has turned to Ooyala Flex to automate the global syndication of sporting clips, delivering hundreds of Premier League (PL) in-game clips and highlight packages for online and linear consumption to 40 international partners within minutes.

Ooyala is a Telstra subsidiary, and a leading global innovator in premium video publishing, production workflow, analytics and monetisation.

Sky Sports has selected Ooyala Flex as its media logistics solution. This product provides the delivery of clips to these 40 international licensed partners, in multiple file formats based on each individual licensee's regional or platform requirements.

It is a requirement these in-game clips must be available for download and redistribution within minutes after the actual highlight is broadcast live.

The technical challenge for Sky Sports was to make this work, with fast delivery of rich media, and thus Sky turned to Ooyala who demonstrated strength in adapting to Sky's needs and rapidly developing an integrated solution in time for the Premier League season.

As soon as a notable event occurs during a live match, Sky Sports has a production team on the job of creating the clip, inputting metadata and transferring the file to their cloud storage. From here, Ooyala Flex automatically detects the clip, ingests it, and launches a series of workflows to transform the clip into 20 differing versions. Finally, Ooyala Flex packages and delivers these versions based on each partner's preferences, including metadata.

This process is repeated for every clip Sky Sports uploads, numerous times per game, with up to six to ten games per day, several days per week, and with some games running concurrently. Ooyala Flex frees the Sky Sports team from this vast manual effort, instead allowing the production teams to focus on the capturing and tagging of notable events, leaving the rest to Ooyala, ensuring timely, consistent and accurate delivery.

"This is an extraordinary syndication contract and set of requirements," said Ooyala general manager of EMEA, Rags Gupta, "Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL."

"Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements," said Phil Marshall, head of In-House production at Sky Sports. "There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project."


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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.



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