Ooyala is a Telstra subsidiary, and a leading global innovator in premium video publishing, production workflow, analytics and monetisation.
Sky Sports has selected Ooyala Flex as its media logistics solution. This product provides the delivery of clips to these 40 international licensed partners, in multiple file formats based on each individual licensee's regional or platform requirements.
It is a requirement these in-game clips must be available for download and redistribution within minutes after the actual highlight is broadcast live.
As soon as a notable event occurs during a live match, Sky Sports has a production team on the job of creating the clip, inputting metadata and transferring the file to their cloud storage. From here, Ooyala Flex automatically detects the clip, ingests it, and launches a series of workflows to transform the clip into 20 differing versions. Finally, Ooyala Flex packages and delivers these versions based on each partner's preferences, including metadata.
This process is repeated for every clip Sky Sports uploads, numerous times per game, with up to six to ten games per day, several days per week, and with some games running concurrently. Ooyala Flex frees the Sky Sports team from this vast manual effort, instead allowing the production teams to focus on the capturing and tagging of notable events, leaving the rest to Ooyala, ensuring timely, consistent and accurate delivery.
"This is an extraordinary syndication contract and set of requirements," said Ooyala general manager of EMEA, Rags Gupta, "Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL."
"Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements," said Phil Marshall, head of In-House production at Sky Sports. "There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project."