IDC's report says SAS held a 30.5% market share in 2016 in advanced and predictive analytics.
SAS has led the category each year since IDC began tracking the market in 1997 and has demonstrated continued growth every year. In 2016, SAS showed 5% revenue growth, with offices in 58 countries and a worldwide customer base of 83,000. The company has been in operation since 1976.
"SAS has been able to retain authority in the advanced and predictive analytics market and continue to grow year over year," said Dan Vesset, group vice-president of Analytics and Information Management at IDC. "This is not an easy feat given the rise in the number of competitors entering the market. SAS’ deep roots in advanced analytics and commitment to R&D are two things that help SAS stay at the top of the category."
SAS' 2016 revenue was $USD 3.2 billion and the company reinvested 26% back into research and development in 2016, about twice the average of major technology firms.
SAS says this is a strategic move designed to foster innovation. Its SAS Analytics offerings are built on a strategy of using analytical insights to drive business actions, supporting and accelerating every phase of the analytics life cycle, from data to discovery to deployment.