Thursday, 13 November 2014 01:30

Revel secures US$100m in funding to support sales growth

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Global Point of Sale vendor Revel Systems has secured US$100 million in funding from strategic investors which it plans to use to boost support for what it says is fast growing sales and high demand for its iPad POS platform.

The Series C funding has come from New York City-based private equity firm Welsh, Carson, Anderson & Stowe (WCAS) and other strategic investors.

The round includes an initial $65 million investment from WCAS and an additional $25 million equity line available from WCAS.

The transaction sees a general partner at WCAS and Co-Head of the WCAS Information/Business Services industry practice, Sanjay Swani, join Revel’s Board of Directors.

“We’re very excited to welcome WCAS as an investor and Sanjay to our Board of Directors. We couldn’t have picked a better partner to launch Revel into the next phase of growth,” said Sean Tomlinson, Revel Chairman.

“Their deep investment expertise in the B2B services and payments industries, plus their proven track record for fueling company growth, will help us further cement Revel as the industry standard POS solution for both small businesses and enterprise customers.  

“Our industry leadership and strategic position in the commerce space have allowed us to attract a top investor and have helped us achieve what appears to be the highest valuation in our industry.”

“The Australian market is Revel’s second-largest and second-most rapidly growing outside the US, and this injection of funds will be great for our local presence. From an initial funding base of $13 million, we have been investing steadily in our Australian team over the last six months, doubling local staff members, expanding our local client base, and working on software integrations specifically for the Australian market," said Revel Australia General Manager, Josh Franklin.
 
“Revel has a huge technological advantage as the most competitively priced full-service POS solution that can cater to the needs of small, medium and large sized businesses or franchises. We look forward to using this fresh injection of $100 million in capital to consolidate our presence in this market and expand our local client base, which already includes well-known Australian hospitality providers like Croissant Express, GG Espresso and the Qantas First Class Lounge.”

The Revel iPad POS solution gives food service and retail SMBs and franchise operators access to a full suite of enterprise-grade operations and reporting features to help them grow their business. It includes complete front-end order entry, cash register and payment processing, plus back-end personnel scheduling, time clock and payroll, inventory management, comprehensive product/menu management, and advanced reporting to measure and optimise business performance.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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