Monday, 21 August 2017 08:41

Google offers olive branch to online publishers

By

Under fire from publishers the world over for hogging online advertising revenue along with Facebook, Google says it is working on a way to help sell subscriptions for online news sites.

Facebook has made a similar offer to online publishers.

Bloomberg said the Google initiative had a feature called "first click free" that would allow the accessing through a search an article on a site that needed a subscription.

It is also looking at the tools used by publishers around online payments and targeting those who are likely to become subscribers.

These measures are being tested with The New York Times and Britain's Financial Times.

The company is also talking to other outlets. Bloomberg quoted Richard Gingras, vice-president for news, as saying: "It’s clear from news publishers that they can’t live on advertising alone. But it’s also clear that we’re seeing a shift in a market."

Both Google and Facebook have created their own formats for articles, placing an additional impost on news sites. But Facebook has now said it will add subscription hooks in its Instant Articles programme which hosts news articles in its mobile application.

Google, whose page format is known as Accelerated Mobile Pages, says it will look at allowing publishers to find out which readers are likely to subscribe, discover how much readers will pay and accelerate the process.

Gingras was not specific about what Google would offer though he told Bloomberg that it would include its mobile payment service and its ad-targeting service.

“This is an area, clearly, where our knowledge about our users can be brought to bear,” he said. “There is no singular subscription strategy that will work for each publisher.”

BUSINESS WORKS BETTER WITH WINDOWS 1O. MAKE THE SHIFT

You cannot afford to miss this Dell Webinar.

With Windows 7 support ending 14th January 2020, its time to start looking at your options.

This can have significant impacts on your organisation but also presents organisations with an opportunity to fundamentally rethink the way users work.

The Details

When: Thursday, September 26, 2019
Presenter: Dell Technologies
Location: Your Computer

Timezones

QLD, VIC, NSW, ACT & TAS: 11:00 am
SA, NT: 10:30 am
WA: 9:00 am NZ: 1:00 pm

Register and find out all the details you need to know below.

REGISTER!

ADVERTISE ON ITWIRE NEWS SITE & NEWSLETTER

iTWire can help you promote your company, services, and products.

Get more LEADS & MORE SALES

Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]

OR CLICK HERE!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments