Monday, 21 August 2017 08:41

Google offers olive branch to online publishers


Under fire from publishers the world over for hogging online advertising revenue along with Facebook, Google says it is working on a way to help sell subscriptions for online news sites.

Facebook has made a similar offer to online publishers.

Bloomberg said the Google initiative had a feature called "first click free" that would allow the accessing through a search an article on a site that needed a subscription.

It is also looking at the tools used by publishers around online payments and targeting those who are likely to become subscribers.

These measures are being tested with The New York Times and Britain's Financial Times.

The company is also talking to other outlets. Bloomberg quoted Richard Gingras, vice-president for news, as saying: "It’s clear from news publishers that they can’t live on advertising alone. But it’s also clear that we’re seeing a shift in a market."

Both Google and Facebook have created their own formats for articles, placing an additional impost on news sites. But Facebook has now said it will add subscription hooks in its Instant Articles programme which hosts news articles in its mobile application.

Google, whose page format is known as Accelerated Mobile Pages, says it will look at allowing publishers to find out which readers are likely to subscribe, discover how much readers will pay and accelerate the process.

Gingras was not specific about what Google would offer though he told Bloomberg that it would include its mobile payment service and its ad-targeting service.

“This is an area, clearly, where our knowledge about our users can be brought to bear,” he said. “There is no singular subscription strategy that will work for each publisher.”


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



Recent Comments