Not so long ago, businesses had very few mission-critical applications that were needed on a 24/7 basis, Veeam's vice president for Asia Pacific Don Williams (pictured) told iTWire.
But now, most enterprises need always-on access to almost all of their applications.
This is the result of increasing globalisation of customers and suppliers (it's always business hours somewhere). Another consideration is the growing tendency for employees to work where and when it suits them.
So when an application fails, it is important that it can be restored quickly. And that's where Veeam comes in.
Veeam's survey found that one in six recoveries from backup fail. Part of the problem is that "they never have time to actually test their backups," so typically less than 2% are tested, said Williams.
So Veeam's software automates the process, bringing up the entire virtual environment from the backup and checking that it works. "This is one of the biggest selling points," he told iTWire. "We're focused on availability."
The company's approach also speeds recovery: if it is not necessary to recover an entire virtual image, the software can restore only the affected file (or object, in the case of software such as Exchange or SharePoint).
Veeam CEO Ratmir Timashev said 78% of CIOs plan "to change their data protection product in the next two years in order to get the availability that they need."
The Veeam Data Center Availability Report 2014 included organisations in Australia and Singapore for the first time, Williams noted.
While all of the 760 CIOs surveyed worked in organisations with more than 1,000 employees, Williams said "we really scale from SMB" providing the business has either virtualised its IT environment or uses a cloud service provider.